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Five things you should know about Platform business model

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"It's not that we use Technology, We Live Technology"- Godfrey Reggio
This is the era of technology and we have seen so many tech-based businesses coming into the market and creating disruptions. Unarguably, most of the disruptions are done by the tech-based platform business. Let's know five things about platform business models. The fifth one will surprise you for sure.1. What is a platformA platform connects two or more interdependent user groups by playing intermediation or a matchmaking role. The platforms decide the Rules of the game and provide the infrastructure for carrying out the business. Example: 
Airbnb connects Hosts and RenterseBay connects sellers and buyersUber connects drivers and travellersThe platform is not an App or a website but the complete business model which facilitates smooth transactions between the different sides on the platform
Few more platforms: YouTube, Dare2Compete, Facebook, Swiggy, Google App store, Twitter, LinkedIn, Operating Sys…

Business Model of Airbnb

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Most people try to find a Home even when they are away from home!If you also do that, Airbnb is the goto app for you while you plan your next travel to another city.

Who does not know about Airbnb, right! It is one of the most talked-about companies in today's world. Let us learn something more about the living space rental company. We are bringing you, the business model of Airbnb.


So, First thing first, how did Airbnb start?The two roomies Brian CheskyJoe Gebbia and the Techie Nathan Blecharczykstarted Airbnb in San Fransisco in the year 2007.

Well! They were finding it difficult to pay their rent, so they rented out the extra airbed available in the room and rest is history.

Where are they now?Airbnb is present in more than 191 countries and has footprints in 100k+ citiesOn average, More than 2Million people use Airbnb every nightThe total guest count has crossed 500MillionAs per BusinessInsider, Airbnb is valued at $38bnProminent Investors: Sequoia Capital, Tigar Global, K3, G…

Business Model of Tinder: World's Favourite Dating App

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Tinder is an online dating platform and is one of the most downloaded applications on smartphones. It ranks 5th in the lifestyle category on the Google Play Store. Having started its operations in September 2012, it has a revenue of approx $600 million and is the market leader in the online dating industry. The company is backed by investors like Primak Ventures, IAC, and Benchmark.
Here is the simplified business model of Tinder by Business GamutWho is Right Swiped by Tinder: Customer segmentation Tinder has very simple customer segmentation: those people who want to date someoneThe target segment is Gen Y and Gen Zliving in citiesTinder targets internet consuming college students(Gen Z) and working professionals (Gen Y)
Why is Tinder right-swiped by people: Value Proposition Finds people to hang out with, to go on a date. Meet strangers who have similar interests.Offers the convenience of finding someone whom you would not find otherwiseReduces the social embarrassment of getting reject…

Xiaomi Dethroned! - A new leader in town

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Yes, you heard it right. Xiaomi is no longer the market leader in the Indian smartphone market. It currently holds 28% of the Indian market share (as of 2019 Q2). 
Wait! There's a catch. The new market leader, BBK electronics, holds 31% of the Indian smartphone market share. The 31% consists of 12% from Vivo, 9% from Realme, 8% from Oppo and 2% from OnePlus. All of these companies, which seem to be different from one another are in fact, either wholly or partially owned by BBK Electronics, one of the largest electronics producers in China.
The big questions arising from the aforementioned fact are why. 
Why does a single company has to release 4 different brands into a single market? Do the sales of one brand cannibalise the sales of its own brothers? Is it just a namesake difference, or are they totally different? 
Let us dive into the topic a step deeper. Why multiple brands?This practice to release multiple brands has not only been the case with BBK Electronics but other players hav…

Business Model of WeWork

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WeWorkHave you heard about shared workspace? If yes, I am sure you have heard about WeWork as well. If not, don't worry, I will tell you all about it in this article. This article will tell you about the business model of WeWork and will try to make you understand why WeWork is valued at $47 bn, the fourth most valuable startup. 
WeWork was found by Miguel McKelvey and Adam Neumann in 2010. It offers shared workspaces for technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. WeWork basically offers Real estate as a service. We work operates in 125 cities, 6 of them are in India( Bangalore, Gurugram, Hyderabad, Mumbai, Noida, and Pune). We work is funded by several investors, Softbank, Honey Capital and legend holding are most prominent of them.
Here is the detailed analysis of the business model of WeWork.
1. The target customer segments of WeWork are Startups who want functional working space without …

Rocket Internet – The Copycat investor

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About Rocket InternetRocket internet is a Berlin-based Internet company founded by three brothers: Marc, Oliver and Alexander Samwer. It provides office space to companies at its headquarters in Berlin along with IT infrastructure, marketing support and access to investors. It started off in the segment of the consumer market, later moving on to other sectors like FinTech. 

Rocket Internet's Business strategy
In an interview at NOAH17 Berlin, Oliver Samwer stated that they would not be focusing on specific sectors, rather focus on all to avoid the risk of losing out on potential sectors. The food market has been one of their most ambitious sectors due to its low penetration and high potential.
Rocket Internet is credited with starting TV advertising for internet companies. They believe themselves to be an operational investor. However, they have been in controversies and are referred to as a “copycat” for going into businesses that are successful in other markets. They have a bookin…